Let’s chat AMAZON — ranking organically is the #1 marketing strategy you can do.
- Assists you in reaching the right people.
- Reaching your buyers products interest that are searched.
- Product keywords need to hit the current demand.
You need to be proactive rather than reactive.
Ideally it’s best to use terms that a buyer would use. While looking for a product being in your customer’s shoes is the best way to accomplish this.
Does your keyword work?
Implementing the Inbound Marketing best practices have taught us to use a search engine to back up your keywords. Using AMAZON is the best way to do this. Simply enter in your keywords into AMAZON and see what your results are.
If they are what you are expecting, fantastic; however if your search term is bringing up results that are not what your wanting to be partnered with I suggest you revisit and revise.
Here are a few ideas to assist:
An internet advertising model for creating/revising the quality of your keywords.
You need to be aware of competition with your keywords but I like to recommend being aware of competition at all times. This will only benefit you in every aspect of your brand.
You will not be the only seller on AMAZON, your competitors will most likely be using the same keywords.
If you are on a smaller budget, you should not be targeting keywords and products that will take $10,000+ to rank.
“Amazing is what spreads” by Seth Godin
Getting started on AMAZON is the hardest thing to do.
A9 algorithm is Amazons own algorithm that it uses to rank products. This algorithm works on the natural generation of organic traffic and purchases. A hurdle you will find is simply common sense here, your business/product is new so it’s not generating much organic traffic.
Because of this, you want to discover keywords that describe your product well but have low competition.
One way you can see how your keywords are doing is by using a keyword tracker. Next Generation Brands recommends KeyworX, which is AMAZONS tracker. Several benefits come with this one being you can directly see how your competition is doing with the exact same keywords you’ve chosen.
We know in this day & time not having AMAZON marketing skills in your business strategy will only leave you behind.
Fulfillment duties, accounting, employees and customer service in its self is a fulltime job.
Next Generation Brands can assist you with all your marketing needs on AMAZON. We’d love to hear from you and learn your story and be a big part of your success.
AMAZON MARKETPLACE ACCOUNT MANAGEMENT SERIES – Part One.