THINKING GIANT! SEE HOW AMAZON marketing can heat up!

Let’s chat AMAZON — ranking organically is the #1 marketing strategy you can do.

 RESEARCHING KEYWORDS

• Assists you in reaching the right people.
• Reaching your buyers products interest that are searched.
• Product keywords need to hit the current demand.

You need to be proactive rather than reactive.

Ideally it’s best to use terms that a buyer would use. While looking for a product being in your customer’s shoes is the best way to accomplish this.

Does your keyword work?

Implementing the Inbound Marketing best practices have taught us to use a search engine to back up your keywords. Using AMAZON is the best way to do this. Simply enter in your keywords into AMAZON and see what your results are.

If they are what you are expecting, fantastic; however if your search term is bringing up results that are not what your wanting to be partnered with I suggest you revisit and revise.

Here are a few ideas to assist:

PPC

An internet advertising model for creating/revising the quality of your keywords.

Competition analysis

You need to be aware of competition with your keywords but I like to recommend being aware of competition at all times. This will only benefit you in every aspect of your brand.

You will not be the only seller on AMAZON, your competitors will most likely be using the same keywords.

If you are on a smaller budget, you should not be targeting keywords and products that will take $10,000+ to rank.

“Amazing is what spreads” by Seth Godin

 Getting started on AMAZON is the hardest thing to do.

A9 algorithm is Amazons own algorithm that it uses to rank products. This algorithm works on the natural generation of organic traffic and purchases. A hurdle you will find is simply common sense here, your business/product is new so it’s not generating much organic traffic.

Because of this, you want to discover keywords that describe your product well but have low competition.

One way you can see how your keywords are doing is by using a keyword tracker. Next Generation Brands recommends KeyworX, which is AMAZONS tracker. Several benefits come with this one being you can directly see how your competition is doing with the exact same keywords you’ve chosen.

We know in this day & time not having AMAZON marketing skills in your business strategy will only leave you behind.

Fulfillment duties, accounting, employees and customer service in its self is a fulltime job.

Next Generation Brands can assist you with all your marketing needs on AMAZON. We’d love to hear from you and learn your story and be a big part of your success.

AMAZON MARKETPLACE ACCOUNT MANAGEMENT SERIES – Part One.

Next Generation Brands creates beauty ~ #2018Goals #ContentMarketing

I Declare!

Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy

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7 Qualifications of Digital Marketing

Hiring a marketing consultant can help you focus on your brand and align your conversion goals. Next Generation Brands would love to hear from you.

Next Generation Brands

With an abundance of information for our consumers to absorb, marketers are coming to the conclusion that it is out of our hands and directly in the hands of the consumers.

 In a multi devise, multi-channel world content must be present and relevant.  

7 Qualifications:

• Engage individual on their own time
• Interaction with buyers
• Tell a continuous story
• Verify the right fit for your channel
• Pre-purpose
• Clear defined metrics
• Evergreen built into your footprint

Be relevant! Break through the noise!

Don’t get lost in the abundance of the world!

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Resources: Strategy method, Inbound Marketing.

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Digital Marketing Transformation a Challenge? See Case Study!

“It’s not about doing ‘digital marketing’, it’s about marketing effectively in a digital world.”

Diageo CEO Ivan Menezes

Developing and implementing a digital marketing strategy for improved efficiency, including paid and organic search.

Moving away from “one size fits all” to flexing digital transformation policies to meet clients needs and wants.

The Challenge:

A service company endeavor seeking to amend marketing efficiency as it tackles:

• Strong-growing expansion
• A history and habit of relying on a traditional media marketing ( local print and trade show events ) as an affective digital strategy
• Returning an unclear and undefined ROI and
• Pending a website launch with limited familiarity with the digital marketing and core element

 

The Solution:

The leadership team joined forces with the sales and marketing department to:

• Audit assets and capabilities – using captured data
• Bringing in help from the outside world; keeping a company balance
• Investigate component parts of their whole; the companies relationships in making up the whole to spotlight and initiate the most profitable service lines by demographics
• Pioneer the execution of a marketing listening tool ( Marketo, Crimson Hexagone )
• Integrated marketing communications (IMC) advertising such as PR, SEO, Social Media, Blogging, Email marketing

 

Results:

• Strategy plan
  • New website, SEO, Google Analytics
  • Organic and paid search ranking improved
  • Increase of email memberships, gained new clients, stronger and higher Social Media following, ROI growth
• Healthy Company Heart beat

 

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Resources: Strategy method, Inbound Marketing. Marketing Week

Invest in Data – Self Storage Consulting Case Study

Local Company Increases Occupancy with Targeted Paid Campaigns

A self storage company located in the Dallas Texas metroplex, with multiple locations found themselves at a stagnant place, behind their competitors with declining sales. They had been in business for over 20 years, starting with a single location.

The Challenge:

Business was declining and the cost of paid advertising was raising constantly but not producing new business, as marketing shifted to organic search / online search. To make the situation worse, a new national chain self-storage company built a new, modern facility right across the street. The new competitor had a large advertising budget, modern facility and low prices. This company had to take action to bring in new business to increase their occupancy rate and compete with the new competitor.

The Solution:

In the FIRST year the company sat in on several meetings with their current paid advertiser at the time, Yellow Pages. With the account executive, regional manager of  Yellow Pages the self storage company wanted to be they fully were informed and understood what was being offered and if the marketing strategy should be redirected or changed. The self storage company produced search and lead generation data that showed the Yellow Pages online efforts were not effective. The company negotiated an “incentive based” package with Yellow Pages that provided free service if leads were not generated. At first, the only effort was a small online pay-per-click campaign to draw comparisons to the Yellow Pages results built off of the new buyer persona’s developed from the data.

In the SECOND year, the Yellow Pages campaign had produced poor results and the storage company then expanded their efforts to a broader pay-per-click campaign, revising the persona’s, a new website utilizing long tail keywords, images with alt text that was mobile friendly and some additional solid local SEO strategies. (See previous blogs for further information on SEO)

Results:

 Once the Yellow Page efforts were reduced and a more integrated online marketing campaign was implemented, the results accelerated. They were able to produce a steady stream of new leads, concentrating efforts on local college students, Military families locating to Texas and the downtown population who view convenience of  location as an importance.

Special offers were highlighted in the website and online advertising. They were targeted to seasonal opportunities, like college students storing their dorm room items for the summer.

By the end of the SECOND year, occupancy rate had increased from 65% to 95%. The self storage was competing strongly with the new facility across the street. Their Yellow Pages monthly investment had dropped to a small percentage of what it was when the project started. Additionally, they had full visibility into where their marketing investment was going and what parts of it were producing new business.

You might want to see my three part series of Digital ” Dream Big Aiming High “.

Share this story! Follow us on Twitter for more informative case studies and articles~

Let’s connect on LinkedIn and Twitter to share and grow!

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Resources: Strategy method, Inbound Marketing

7 Qualifications of Digital Marketing

With an abundance of information for our consumers to absorb, marketers are coming to the conclusion that it is out of our hands and directly in the hands of the consumers.

 In a multi devise, multi-channel world content must be present and relevant.  

 

7 Qualifications:

• Engage individual on their own time
• Interaction with buyers
• Tell a continuous story
• Verify the right fit for your channel
• Pre-purpose
• Clear defined metrics
• Evergreen built into your footprint

Be relevant! Break through the noise!

Don’t get lost in the abundance of the world!

Share this story! Follow us on Twitter for more informative case studies and articles~

Let’s connect on LinkedIn and Twitter to share and grow!

Sign up for our Blogs here!

Resources: Strategy method, Inbound Marketing.