Part Two of:
See How Silver Shines and Words Win in 2018 Best Practices with Hot Infographics
“I’ve tried to remember everything you have ever taught me about beauty..” – Sarah Stewart
With all the wide marketing spaces a question comes to mind… How can my business or my work stand apart, blend, grow and reach into the depths of peoples minds hearts and souls?
In the first quarter of 2018 as we review all the wonderful insightful articles/blogs/whitepapers for “how to”… Content Marketing Institute has it right – short and to the point,
“Keep your audience at the center of your content marketing process.”
Here are 5 ways to perform your content audit:
1. Identify your main goal – Your goal determines everything you do in your inventory audit.
- Get rid of ROT (redundant, outdated, or trivial content).
- Understand the scope of your content of all types.
- Evaluate for consistent messaging.
2. Identify the content to include.
- Know all your websites content/web/training materials etc..
- Have an Omnichannel perspective.
3. Define your inventory/audit facets by creating a list here is an example:
(There is no one right list but this gives you an idea).
- Index number (you create) – web-based content may not be tied to a URL.
- URL (if applicable) – for static web pages.
- Headline – Transcribe the title.
- Content summary(or content if short) – Since the title at times may not adequately describe the topic.
4. Inventory the content to be audited.
- Automated scraping tools such as SiteOrbiter, Screaming Frog and CAT.
- Exporting from your CRM (but be aware some trash can be produced).
- Manual capturing is a great method and some prefer.
5. Audit the content in your inventory. Creating a inventory facets list is a great way to lay it all out. Here is a table idea:
- ID, Title, Product, Messaging Update/Review/As-Is, Next Steps and Notes as your table header.
- Review all your areas where your brand is being talked about, point of sale materials and so on.
Working as a consultant, freelancer or directly for the business’ it has become vital that we are our own Gardner. Don’t miss out on opportunities, see a yummy blog on this subject here. I hope this blog has served as some sort of education and solution to your career in the world of Digital Marketing as a freelancer, consultant or entrepreneur.
Next Generation Brands hopes you enjoyed our Part 2 of our Silver Series and can use some of the best practices mentioned. There will be 4 parts of this series, Part 3 will be posted in mid March. See you then!
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