With an abundance of information for our consumers to absorb, marketers are coming to the conclusion that it is out of our hands and directly in the hands of the consumers.
In a multi devise, multi-channel world content must be present and relevant.
- Engage individual on their own time
- Interaction with buyers
- Tell a continuous story
- Verify the right fit for your channel
- Clear defined metrics
- Evergreen built into your footprint
Be relevant! Break through the noise!
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Resources: Strategy method, Inbound Marketing.