Stay with me here and I’ll get you through this! Promise.
I for one will open an email first and faster when it’s from a friend.
Right? Think about it, pushing a buy on you… or some good gossip or an invite out! Seriously..
So don’t let it get in your head, the rules that is.. Gotta keep it to the brand, don’t be creepy, focus on your words.. blah blah blah..
It’s really all about being human and what catches your eye will also catch theirs:
- Know your goal
- Be specific
- Truthful and beneficial
- Curious yet clever
- Engaging and fun
How many emails should you send out to your subscribers?
According to Direct Marketing Association’s National Client Email report, most marketers (35 percent) send two to three emails a month. Nine percent of marketers send six to eight emails a month, and 19 percent send just one email a month. Which one are you?
May I recommend looking into your competitors stats. Be nosy! Get into their business, no shame in this. No copying though, but heck ya who’s to blame you for checking out what works. Strategize and get to work for both you and what you love the most, your customers.
Tips on how to set your frequency:
- Encourage and engage with your existing customers to choose how many emails they wish to receive by giving them an option when they signup.
- Pay attention and listen to metrics and your customers conversations.
The harsh truth!!
Boxes are overflowing, be the life preserver and bring a smile to their day. Have fun!
Be honored, but careful not to take your subscribers for granted. Go back to Marketing 101 – Customer Focus Marketing = Listening to the customers and tailoring the products and services to their demand. Avoid pushing what you want – it is all about your customers.
Last but not the least, time is more precious now than ever. Be that “pick me up” they may be needing. Offer a note in their box that they will be looking forward to and then push SEND and grow your business and relationships. Seeking and Connecting.