Don’t Miss out on Sizable Opportunities! 2.80 Billion Global Social Media Users in 2017!!

Ice Cream Reward!

Just like mom did – reward yourself with rich sweet creamy amazing food –

ICE CREAM!!

Retailers, you CAN stay superior by being proactive, inviting, providing education to the consumers and promoting product knowledge through Social Media Marketing.

Facebook has influenced 52% of consumer purchases online and offline, this is up 34% from 2014, according to The Drum. We are Social released the staggering global social media attendance for 2017 showing the importance for retailers to manage their social media channels which will have a direct impact on purchase behavior.

Wow! This is simply AMAZING – Cheers to You!!

Cheers! No missed opportunity here!
Cheers! No missed opportunity here!

The colorful Buyers Journey is attainable with a innovative Social Media Manager, an expert in their field.

Your average social build out is 3 – 6 months, 20 hours a week. Don’t be empty handed as that middle man – reach your goals and make that profit.

Click here to see your potential high level strategy plan.

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Resources: Strategy method, Inbound Marketing.

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See How Silver Shines and Words Win in 2018 Best Practices with Hot Infographics

See How Silver Shines and Words Win in 2018 Best Practices with Hot Infographics

Everything you see in society started out as an idea; a concept. Nelson Mandela introduced new ideas to the world in order to promote a positive change. His enlightened perspective and wisdom is engraved in the world and his words remain evergreen.

How important is it to have positivity in your work/life balance? What are you doing with your precious human hours to fulfill your dreams in your career and your heart?

“Silver is Shiny and to Glow Brightly is to stand out!”

Let’s imagine ourselves with a little free time for a moment, to consult or employ that expert of words and ideas. With the abundance amount of free space in Content Marketing, the 8-Second Rule of Attention, according to INC, sometimes we think a concept or idea built from words just isn’t going to cut it. We begin to sink in that heavy, dirty quicksand of self-doubt.

Content Marketing - I Got You!
Content Marketing – I Got You!

But stop! You don’t have to drown in your own negativity. I’m here to toss you a peppermint life ring! Reach out and take hold. I’ll pull you safely to solid ground and slide you into the positive Evergreen of Words written by a copywriter with a big smile on her face saying:

Here are four 2018 copywriting best practices for blogging that are fresh and clean:

  1. 2,500 word count
  2. Backlinks
  3. Title length should be 11-14 words
  4. Anchor text, Partial Anchor text and Exact-Match Anchor text throughout

As we all know, readers expect and have fallen deeply for lovely Infographics… After all, what’s a word without an image? An actor without his stage? How can you see the Cheetos without the cheese?

Hot Infographics - Cheetos
Hot Infographics – Cheetos

But don’t break for lunch just yet! Grab these excellent foreshadowing trends by HubSpot on brilliant imaginary!!

Below is a list of 11 themes – Blast off into mystical lands of Evergreen with hues of Spring while traveling down a nature’s trail with Mandela:

Hot Infographics - Unicorn
Hot Infographics – Unicorn
Hot Infographics - Cactus
Hot Infographics – Cactus
Hot Infographics - Mystical Lands
Hot Infographics – Mystical Lands
  1. Fantasy. Yes, Unicorns!
  2. Draw attention to that bold image with crisp and clean white space.
  3. Our beautiful and magnificent Earth surrounded by the vastness of space. Thank you, Elon Musk!
  4. My Favorite, Marble coloring—finally!
  5. Spring has sprung so toss in those pastels.
  6. Women moving onward, marching to their best! Proud!
  7. The luscious, but prickly cactus – a total sense of strong, bold and beautiful.
  8. Crafts! It’s messy and sticky… Just kidding. There’s no mess here because it’s a Digital Craft!
  9. Yep, let’s meditate. Take a deep breath and get your Zen on.
  10. No surprise here, yes its Bitcoin.
  11. Last, but not least – it’s Holographic Foil!!!
Nelson Mandela
Nelson Mandela

2018 is officially here, so entrepreneurs, consultants, freelancers, writers and Elon Musk, let’s blast off in our SHINY Silver rockets into the positive Evergreen — and wash away that negative quicksand!

With words, concepts and positivity in our pockets, we’re bound for success!

“Education is the most powerful weapon which you can use to change the world.” Nelson Mandela

Next Generation Brands hopes you enjoyed our Part 1 of our Silver Series and can use some of the best practices mentioned. There will be 4 parts of this series, Part 2 will be posted at the end of Feb. See you then!

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Resources: Strategy method, Inbound Marketing.

7 Qualifications of Digital Marketing

Hiring a marketing consultant can help you focus on your brand and align your conversion goals. Next Generation Brands would love to hear from you.

Next Generation Brands

With an abundance of information for our consumers to absorb, marketers are coming to the conclusion that it is out of our hands and directly in the hands of the consumers.

 In a multi devise, multi-channel world content must be present and relevant.  

Electronic DevicesReview Sites

7 Qualifications:

  • Engage individual on their own time
  • Interaction with buyers
  • Tell a continuous story
  • Verify the right fit for your channel
  • Pre-purpose
  • Clear defined metrics
  • Evergreen built into your footprint

Be relevant! Break through the noise!

Break through with content Don’t get lost in the abundance of the world!

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Getting Comfortable in 2018! See Food Company – Brand Consulting Case Study

Food Company – Brand Consulting Case Study

Developing a comprehensive brand strategy to reposition a food company

The Challenge:

Service company repositioning in today’s Digital World:

  • Introduction to new markets and products
  • Consumers lack of knowledge
  • Slowing category and growth
  • Brand image clarity

 

The Solution:

Re-evaluate the persona’s to align with the new positioning, expansion of footprint adding video:

  • Optimization of relevant content on the website and sponsors based off of persona’s
  • Additional landing pages with CTA to receive targeted product information benefits
  • Bringing excitement to life with video and images
  • Staying true to the beginning message of what made the company unique while spotlighting its bend and move into the new direction of digital and consumer driven markets

 

Results:

  • Seamless integrated marketing
  • Engagement with landing page offers which in turn gave the company a confirmed audience characteristic to continue to attract
  • Delighting their customers giving them a committed audience, customer retention and customer gain
  • Expert image in the food industry with quality, price and presentation

 

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Resources: Strategy method, Inbound Marketing.

Digital Marketing Transformation a Challenge? See Case Study!

Digital Marketing Transformation a Challenge? See Case Study!

“It’s not about doing ‘digital marketing’, it’s about marketing effectively in a digital world.”

Diageo CEO Ivan Menezes

Developing and implementing a digital marketing strategy for improved efficiency, including paid and organic search.

Moving away from “one size fits all” to flexing digital transformation policies to meet clients needs and wants.

The Challenge:

A service company endeavor seeking to amend marketing efficiency as it tackles:

  • Strong-growing expansion
  • A history and habit of relying on a traditional media marketing ( local print and trade show events ) as an affective digital strategy
  • Returning an unclear and undefined ROI and
  • Pending a website launch with limited familiarity with the digital marketing and core element

 

The Solution:

The leadership team joined forces with the sales and marketing department to:

  • Audit assets and capabilities – using captured data
  • Bringing in help from the outside world; keeping a company balance
  • Investigate component parts of their whole; the companies relationships in making up the whole to spotlight and initiate the most profitable service lines by demographics
  • Pioneer the execution of a marketing listening tool ( Marketo, Crimson Hexagone )
  • Integrated marketing communications (IMC) advertising such as PR, SEO, Social Media, Blogging, Email marketing

 

Results:

  • Strategy plan
    • New website, SEO, Google Analytics
    • Organic and paid search ranking improved
    • Increase of email memberships, gained new clients, stronger and higher Social Media following, ROI growth
  • Healthy Company Heart beat

 

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Resources: Strategy method, Inbound Marketing. Marketing Week

Invest in Data – Self Storage Consulting Case Study

Storage Facilities Case Study

Local Company Increases Occupancy with Targeted Paid Campaigns

A self storage company located in the Dallas Texas metroplex, with multiple locations found themselves at a stagnant place, behind their competitors with declining sales. They had been in business for over 20 years, starting with a single location.

The Challenge:

Business was declining and the cost of paid advertising was raising constantly but not producing new business, as marketing shifted to organic search / online search. To make the situation worse, a new national chain self-storage company built a new, modern facility right across the street. The new competitor had a large advertising budget, modern facility and low prices. This company had to take action to bring in new business to increase their occupancy rate and compete with the new competitor.

The Solution:

In the FIRST year the company sat in on several meetings with their current paid advertiser at the time, Yellow Pages. With the account executive, regional manager of  Yellow Pages the self storage company wanted to be they fully were informed and understood what was being offered and if the marketing strategy should be redirected or changed. The self storage company produced search and lead generation data that showed the Yellow Pages online efforts were not effective. The company negotiated an “incentive based” package with Yellow Pages that provided free service if leads were not generated. At first, the only effort was a small online pay-per-click campaign to draw comparisons to the Yellow Pages results built off of the new buyer persona’s developed from the data.

In the SECOND year, the Yellow Pages campaign had produced poor results and the storage company then expanded their efforts to a broader pay-per-click campaign, revising the persona’s, a new website utilizing long tail keywords, images with alt text that was mobile friendly and some additional solid local SEO strategies. (See previous blogs for further information on SEO)

Results:

 Once the Yellow Page efforts were reduced and a more integrated online marketing campaign was implemented, the results accelerated. They were able to produce a steady stream of new leads, concentrating efforts on local college students, Military families locating to Texas and the downtown population who view convenience of  location as an importance.

Special offers were highlighted in the website and online advertising. They were targeted to seasonal opportunities, like college students storing their dorm room items for the summer.

By the end of the SECOND year, occupancy rate had increased from 65% to 95%. The self storage was competing strongly with the new facility across the street. Their Yellow Pages monthly investment had dropped to a small percentage of what it was when the project started. Additionally, they had full visibility into where their marketing investment was going and what parts of it were producing new business.

You might want to see my three part series of Digital ” Dream Big Aiming High “.

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