Without a doubt, it’s a restaurant near me that’s mastered the malt to cream ratio with style.
I’ll admit I give this restaurant my dedication, but not every business is so lucky. But the ones that implement the DELIGHT stage are!
To get customers to recommend businesses as passionately as their favorite malt shop and keep them coming back for more, most marketers have to go above and beyond normal customer service and deliver unmatched customer delight.
What is Customer Delight?
Customer Delight, the final stage in the inbound methodology, is defined as surprising a customer by exceeding his/her expectations and thus creating a positive emotional reaction.
In other words, it’s more than just satisfying people with the product.
According to HubSpot, it’s about creating “a remarkable experience to users that focuses on their needs, interests, and wishes that leaves them so satisfied, they can’t help but go out and sing the praises of your brand.”
Satisfied customers use your product, but delighted customers are loyal and actively promote your brand through word-of-mouth.
Take a moment to go over your customer delight within your company, see if your giving that perfect milk shake and bringing the customers in.
Here are a few quick suggestions within certain industries:
- Service company might give away an item to use at home.
- Educational industry could consider dedicating a certain area in their building for their students that re-enrolled for a certain amount of hours.
- Health business’ can offer free screening to their clients.
Once a client is with you, keeping this client in the delight stage should be a given but unfortunately now a days this is not true. Be that company that stands out by simply showing off your DELIGHT abilities.
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