Let’s face it, it’s your content and using it to cultivate your organization’s position in the marketplace is a pretty first-hand endeavor. Only you can really know what position you want to take, what conversation you want to have – and ultimately what story you want to tell. So, when is it appropriate to bring in a content marketing consultant?
Consultants help bring out your unique story, the one you want to tell and can help you set the stage.
If you think that’s a good idea, then it may make sense to bring in an outside consultant.
An accomplished marketing consultant will:
- Bring the experience of previous engagements and help you avoid the pitfalls that are inevitable in setting any new large effort.
- Help uncover your unique conversation.
- Devise the execution plan.
- Reset expectations among the team, especially where there is internal disagreement about the details of how it will all get done.
“Our business is one of a kind.” So how can a marketing consultant help you?
When an organization says “our business is unique” …..what they’re actually saying is “our content is special.”
Part of the approach to content marketing is a generalized approach that attempts to find that uniqueness. So bringing in someone new who doesn’t know your organization can shake the trees for some good things to drop. This can also shine a light on how to differentiate your business from your competition.
A good consultant know the pitfalls, the best practices and ways to navigate the politics of recruiting others in the organization.
A experienced consultant provides:
- Sanity checks for getting things done
- Plan how roll-outs should be phased
- Suggest what kind of content velocity is appropriate
- Ultimately, uncover the realistic opportunity for the marketing effort to succeed
In Summary, to clear off the dust and get your business thriving again hiring an outside content marketing consultant can bring a new light to your story and ultimately bringing in more sales and customer retention.